Building on ideas to make better ideas

In a world of constantly evolving trends and attitudes, it is crucial that the business stays current in a market where consumers are always looking for the next best thing. Amber has grown exponentially as a family-owned business since it was established in 1979 with a vision to constantly stay ahead and maintain a clear distinction from competitors by means of excellent product quality and a distinct corporate culture. Formerly it was Amber System Seating Pvt. Ltd.

At Amber, we follow ethics in design, manufacturing and transacting business. For years we have been practicing a fair, responsible partnership with nature, with our staff and with the technology that we employ. We regard ourselves as furniture manufacturers who provide complete solutions, following a direct marketing approach for a better understanding of the designers’ and clients’ needs. Amber intends to shape the future with the firm commitment of being able to look back on it with pride.

Amber Design Tech

This division of the Amber Group caters to large volumes of furniture requirements. Our state-ofthe-art facility near Mumbai is spread over 10 acres of land and is equipped with the latest CNC enabled machines to facilitate metal and wood working processes with operating systems based on principles of mass production. The factory can confidently meet delivery schedules for large orders within stringent time-lines, whilst maintaining consistency in quality, comfort and design.

Amber Crafts (Formerly it was Amber System Seating Pvt. Ltd.)

With a love for natural materials and a deep understanding of the need for furniture to be functional as well as beautiful, we at Amber Crafts look at it as a fusion of contemporary design and ethnic skills giving each piece an unmatched class.

We cater to exclusive needs and refined tastes of the discerning customer. Based on individual design requirements, each piece of furniture can be custom built, handcrafted by skilled artisans using luxuriant materials like leather, laminated bent-wood, brass, stainless steel and a range of natural fibres. With a priority to satisfy your every need we take the necessary time and attention to build each piece, overseeing individual production steps right through to the longevity and sustaina bility of each piece.

A New Face

The evolution that started on the inside demanded to be expressed externally, in a fresh, more relevant brand identity reflecting what’s new, contemporary and relevant; to be dynamic and to have an attitude that reflects the future.

The new face of Amber presents an updated, re-engineered and a distilled version of its earlier logo, a subtle and intuitive shift to support the brand’s inherent concept of quality, innovation and technology.

A Few Significant Milestones

Modest beginning as ‘Amber – House of Fine Furniture’ with
a 450 sq. ft. display space and a 300 sq. ft. workshop

Rapid growth in business and brand recognition

Moved into a 3,000 sq.ft. factory facility to meet increasing clients’ needs

Managing multiple projects, employee strength grows to 200

Revolutionised the office furniture industry as

‘Amber System Seating’ with the Slic Chair, an

ergonomically designed, slender frame structured chair

Moved into a 3 storied, 4,500 sq. ft. showroom and office

Set up a full-fledged, in-house R&D facility. Introduced a systems
approach to chair design, providing seating solutions from the basic
to the executive level within a single design theme

‘Slic Premium’ – India’s first laminated wood chair introduced

Executive desks, conference and cafeteria furniture added to the range

‘Icon’ – revolving chair with jute weaving, combining tradition with modern

Moved into a 6,000 sq. ft. office and a 30,000 sq. ft. factory

Range expanded to include 30 product series, to cater to
institutions, auditoriums, conferences and cafes

Nikunj Nirmal joins Amber Group

IIID Award for ‘Excellence in Consistency for Manufacturing and Developing
Interior-oriented Products’. Emergence of Amber Group, with
Amber Design Tech, Amber Crafts* and Amber Spaces with a 75,000 sq. ft.
plant and a 15,000 sq. ft. office and showroom